Some general thoughts on Marketing 2.0

Recently I have been thinking a lot about marketing a) because for the business unit I head, I am trying to reach a fairly widespread customer base with a very tight budget and b) a lot of the entrepreneurs I am talking to are thinking about using 'viral' and 'word of mouth' to launch their product. This presentation tries to summarize the things that were broken in the traditional marketing and how the new tools help overcome them. What others have called Marketing 2.0.

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Sample Design Phase Output

Future Webinar topics

1. Importance of Design and Usability
2. Community Development
3. RoR vs Java vs Python
4. Brand building
5. Product Launch
6. Agile development w/ use case
7. Deployment Options
8. Funding 101

GlobalLogic Prizes for Winning Entrepreneurs at TiEcon 2008

http://www.tiecon.org/home/bazaar/awards_for_e_bazaar

Three entrepreneurs will receive these valuable prizes from Sequoia Capital-backed GlobalLogic Inc., (http://www.globallogic.com/), a TIEcon 2008 Gold Sponsor during the E-Bazaar event.

• One month (40 hours) of software product design and branding*, or...
• One month (40 hours) of software product road-mapping/distributed Agile software development methodology consulting*, or...
• Two VC introductions. No guarantee of funding*

* These awards must be utilized within two months of the conclusion of TieCon 2008. Additional details regarding the awards and selection process will be available at the E-Bazaar event.